Skip to main content
Connection Strength is automatically calculated based on your Email and LinkedIn interactions with a lead. The score is categorized as follows:
  • None: 0
  • Weak: 1–25
  • Medium: 26–49
  • Good: 50–74
  • Strong: 75+
Without going too deep into the algorithm, it’s designed to reflect real engagement, you won’t be able to “cheat” the score by simply liking all of a lead’s LinkedIn posts. Every action is weighted differently depending on the stage of the interaction to keep the scoring realistic. What is Connection Strength and how does it work? screenshot 1 If no interactions occur, the score will gradually decrease over time.